Retailers are increasingly integrating digital innovations into physical stores to enhance customer interactions and streamline operations. Modern retail demands swift adaptation to manage the increased diversity and complexity of interactions across multiple platforms. Real-time data computing has become essential for efficiently meeting the demands of today's fast-paced, data-driven retail environment.

Failing to harness digital tools for customer interactions can lead to missed opportunities for personalization and engagement, ultimately impacting customer satisfaction and loyalty. Retailers who do not harness technologies such as smart inventory management solutions, automated checkouts, centralized IoT management, and service robots may face significant operational inefficiencies. Additionally, the lack of real-time monitoring and rapid response capabilities can compromise safety and erode customer trust.

This playbook provides a comprehensive framework for Unified Edge Orchestration in Retail, detailing key functional and technology capabilities required for effective management through edge computing. It also highlights how cohesive edge orchestration can improve customer engagement and streamline processes across channels.